极具创意的珠宝展厅设计，每一个细节都是视觉享受_上古卷轴5买马

极具创意的珠宝展厅设计，每一个细节都是视觉享受_上古卷轴5买马

这个店面，甲方与设计团队已经是第三次合作了，也是南京德基广场的第二个店面。每一次，我们都重新开始，打破以往，当做一个全新的项目，重新定位，以持续满足消费者的消费场景体验。

Designing this shop, is the third cooperation between the stakeholder and the design team, also is the second shop in Nanjing Deji Plaza. Every time, we start over and break the old format, treat it as a brand new project. Locating a new orientation, is to satisfy customers’ consuming scenario experience continuously.

基于之前的合作，设计师对品牌的梳理已经有了足够的认知，所以拿到这个项目的时候，设计团队做的是去德基广场店铺现场做用户画像的重新梳理，分别在不同时间段，人工记录客流数据记录，进行客流分析：年龄段，男女比例，情侣比例，停留时间，主出入口，客流方向，周边竞品店面设计和品牌分析等。然后，正式开始了本项目的设计。

Based on previous cooperation, designers have a good knowledge of the brand. But when they got this new project, the design team went to Deji Plaza shop space to analyze the customers’ image, by taking notes of passenger flow data in different periods and doing passenger flow analysis: age bracket, male to female ratio, proportion of couples, standing time, main entrance and exit, passenger flow direction, competitors’ brand and shop design, etc. Then, we officially started the project design.

极具创意的珠宝展厅设计，每一个细节都是视觉享受_上古卷轴5买马

面对德基广场超大的客流量，如何结合我们并不高频的消费，锁住客流，用「消费是被设计出来的」思维，做了设计方向。如何在众多传统珠宝店中脱颖而出，博人眼球，这是一个问题。设计师颠覆人们对珠宝的下意识思维和向往，把珠宝的常规尺寸放大10倍，用于获取客户关注，甚至拍照，将客流吸引进店。

Deji Plaza has a huge passenger flow, but how to take advantage of it and combine it with the low frequency consume to lock guest flow, is a question. Following the thought of “consuming behavior is designed”, comes design orientation. How to cut through the noise, catch passengers’ eyes among the competitors, is a topic. The chief designer overturns people’s subconscious thinking and dreaming, by enlarging the regular size of jewelry to 10 times, to attract customers’ attention, maybe even taking photographs, and finally to bring passengers into shop.

然后，设计师用了只「网红酷狗」的模型，放置店铺门口，为的是第二次合影打卡，自此，让客户有了兴致，开始展厅参观。

More than that, the designer puts a model of online celebrate cool dog in the entrance, aiming to another selfie. Till then, all the set gets customers in the mood for a visit in showroom.

在产品的展示上，财务低开高走，锁住客户的消费心理。

When it comes to product exhibition, the financial rate starts from first price, seizing consumer psychology.

Antelope Valley of the United States

整个店铺的设计的元素源头来自于对大自然的尊敬，而灵感来源于美国羚羊谷，把大自然鬼斧神工的概念，抽离出来，用于店面设计，并加以抽象化，用于珠宝的陈列。

Elements of the whole design come from the respect to nature. Inspiration comes from Antelope Valley of the United States. Absorbing the magnificent concept that nature has created.

极具创意的珠宝展厅设计，每一个细节都是视觉享受_上古卷轴5买马

曲线的造型，也将空间中的阳角处理掉，同时表达女性的柔美。珠宝的展示台，也同样延续了设计灵感。

The curve shape gets rid of angles, and expressed female gentleness. The jewelry display follows the same design inspiration.

椅子的选择上，选择了柠檬黄，作为空间调色，让空间在色彩上显得有层次感。

We select lemon yellow for chairs, as the jump color of space, in order to make it layered.

顶面的材质，选择了不锈钢水波纹板，拉伸空间，让整个空间灵动起来。

We choose stainless steel water corrugated board for ceiling, to extend space, and to make it smart and active.

地面材质选择的是深色板岩，一周的曲线墙面，在跟地面交接时，用灯光将墙面凌空而至，更加绚烂。